GNcareers, from Gulf News

Guidelines on taking the best pictures for your ads.

The idea behind using images in your advertisement is to attract tons of potential buyers. With that goal in mind, you should try to create the best-looking images
possible, no matter what kind of technology you’re using to capture them. Here are some useful tips on how to take best photos for ads.

  • Do take the picture of your item outside, in filtered daylight, whenever possible. That way the camera can catch all possible details and color. If you can’t take your images during the day, use a Cloud Dome and a good set of true-color lights, either on clamps or stands.
  • Do forget about fancy backgrounds; they distract viewers from your item. Put small items on a neutral-colored, nonreflective towel or cloth; put larger items in front of a neutral-colored wall or curtain. You’ll crop out almost all the background when you prepare the picture on your computer before uploading the image.
  • Do avoid getting yourself in the photo by shooting your pictures from an angle. If you see your reflection in the item, move and try again.
  • Do use extra lighting. These days, a digital camera’s flash mode will wash out most colors. Turn off the flash and add extra photo lighting. Use extra lighting, even when you’re taking the picture outside. The extra lighting acts as fill light — it adds more light to the item, filling in some of the shadowed spots.
  • Do try to get as close to the item as you can. This will permit you to upload your images immediately — without the need for photo editing in a software program.
  • Do take two or three acceptable versions of your image. You can choose the best one later before you upload.
  • Do take extra close-ups of detailed areas that you want buyers to see (in addition to a wide shot of the entire item), if your item relies on detail.
  • Do make sure that you focus the camera; nothing is worse than a blurry picture. If your camera is a fixed-focus model, get only as close as the manufacturer recommends. Automatic-focus cameras measure the distance and change the lens setting as needed.