GNcareers, from Gulf News

The basics of networking

Business networkingImage Credit: Supplied

Business networking is an essential part of marketing a product or service. Utilising professional and personal connections creates more business opportunities. Therefore, being consistent and regular in your networking track is important.

Networking can be done in two ways. You can prefer a perfectly organised meeting with other business owners from the same or different fields, or you can mingle with customers personally through social gatherings. If your service is targeting a specific group, attend events where they frequently gather.

Keep existing customers active and follow up new customers. This will keep you their first choice, getting you recommended to others.

A business card is the easiest way to exchange details to others in the network. Also, be wise to use the scope of social media to improve networking. Building up strong professional connections keeps long-term relationships. Knowing how your customers connect with you will give you a clear idea about the most effective channel.

Create a network with a practical business goal. Take time to assess the progress of the strategy and make changes to the approach whenever necessary. Be specific about the mode of networking and be particular in answering the concerns of every customer satisfactorily.

Business networking needs proper planning and preparation. Be patient and build relationships over time with consistency and by addressing client concerns.

Handy Hints
• Target customers, business firms with social sites
• Be consistent and nurture business relationships
• Never leave clients without setting next meetings

Now that you're done with business networking, you may check this as well: Updating your markeing plans.

Source: Asha Das, Special to Classifieds
The writer is a freelancer