GNcareers, from Gulf News

Brand owner’s protection

TrademarkImage Credit: Special to Classifieds

A trademark is a unique sign, name, phrase, design, symbol, image or a combination of these used to uniquely identify one company’s products from another. Here is the process of registering a trademark:

  • Application filing – When filing an application for registration, make sure that you represent your goods or services properly. The trademark office verifies if the trademark you submitted is being used by another firm. If there are no issues, it will be published in the official trademark journal and in two local daily Arabic newspapers.

  • Registration – Some parties may object to the trademark within 30 days of its publication. If no one opposes, the registration process begins and a registration certificate is issued. Registering a trademark in the UAE means registering it in all seven emirates.

  • Renewal – A trademark registration is usually valid for 10 years from the date of filing the application. You will have to pay a renewal fee on the last year, or get a three-month grace period for late renewal with penalty.

  • Selling a trademark – A registered trademark is an insubstantial asset that increases a business’ value. The owner can either sell his trademark for a specified value or authorise any third-party or franchisee to use it.

Failure to use the registered trademark for five consecutive years will lead to its cancellation.

Seek help from professional business advisers for a distinctive trademark and a hassle-free registration.

Handy Hints
• Businesses should register their trademarks legally
• Trademarks keep the brand distinct and unique
• Trademarks need to be renewed after ten years

Source: Asha Das, Special to Classifieds
The writer is a freelancer