GNcareers, from Gulf News

The power of online marketing

Online MarketingImage Credit: Supplied

Online marketing is not simply having a website. Today, online marketers use a mix of online strategies that include SEO, blogs, social media, pay-per-click ads and email marketing.

Your company website remains your primary presence on the web world, but with close to a billion websites out there, how do you ensure your customers find you? Good SEO practices make the difference. With constantly evolving search engines, black hat tactics like keyword stuffing are out.

Blogs hosted on your website can draw in customers. Well-written and informative content with judiciously chosen long-tail keywords, which understand readers’ search patterns, are effective. Get bloggers who can blog about your products and services on their own blogs.

Social media marketing has evolved into a complex science; ensure what you share is of real value. Figure out which social media platform is more suited to your brand, and recognize that readers behave differently on each one. Update your Facebook, Twitter, Instagram, Pinterest, Google+ or LinkedIn posts regularly, but be current. If you are running a campaign on social media, blog about it, feature it on your website or email your list.

Email marketing is best for something that requires immediate action such as sale of new collections or limited period offers.

Handy Hints
• Focus on getting many loyal and quality followers
• Rich content is important on any online platform
• Integrate your online marketing and stay updated

Source: Asha Das, Special to Classifieds
The writer is a freelancer