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Promoting a small business is quite a challenging process. But there are unique and creative marketing strategies that reduce the risk of financial crisis.
Planning. This is an important initial step for you to analyze your target market. Decide on your marketing strategy after considering your products and the kind of people you want to buy your products.
Website. There are companies that offer custom-made website design/setup services at nominal rates. Use search engine optimization (SEO) to help give your business a higher rank when searched online.
Social media. These allow you to set up free accounts or pages. Elaborate descriptions of products and services offered can be put up on these pages. Keeping these updated is the key. You may also upload demo videos to attract more customers.
Word of mouth. This is a strategy that never goes out of style. Widen your social life and keep good relationships with the vendors. Actively get involved in groups that comprise your target customers. Network with people who are into the same business.
Print and digital media. Put up ads in local newspapers or magazines. Invest in business cards, envelopes and letterheads. Label carry-on bags with your brand.
• Conduct thorough research on your target market
• Highlight your business trade name and offerings
• Make full use of social media, discussion forums
Source: Asha Das, Special to Classifieds
The writer is a freelancer