GNcareers, from Gulf News

Tips on converting web hits into sales

Tips on converting web hits into salesImage Credit: Supplied

Online business is now attaining great popularity. Like any other businesses, this also requires a lot of research, planning and ideas for wise execution.

First, ensure proper market study to know the latest trends in the target market. Research over the Internet. Go through forums and surveys conducted by other firms to know the competency level of your business.

Make your website user-friendly. Include guides and tutorials to help visitors easily navigate through the products and descriptions. Include testimonials of people who have used the products or services. Try video presentations to give customers a better idea of your offerings. Also, keep the web design very simple to catch the attention of visitors in less than five seconds. Graphics are always better to catch more attention. Choose to have an online helpdesk to make people more confident in buying your products.

Search engine optimization (SEO) is a must for any website. Though this requires money, get a professional to make sure that it is done. Quality website content ensures top position in any search engine.

There are many online advertising models like pay-per-click; this is one of the easiest ways to get more people to visit the website. Don't forget to build a long-term relationship with your visitors by sending offers and discounts through email marketing.

Lastly, make huge use of social media as well.

Handy Hints:

• Start an online business after thorough research

• Create a user-friendly, easy-to-navigate website

• Try email marketing and social media networks

A glance on the power of online marketing

Source: Asha Das, Special to Classifieds