GNcareers, from Gulf News

Updating your marketing plans

MarketingImage Credit: Supplied

The ever-changing business climate requires every business owner to update his business strategies while focusing on proven business tactics. He must consider the changes in customer’s choice, advancement in the business field and the emergence of new competitors. Below are some tips to keep in mind:

•    Stay updated and use technology – Ideas that worked once may not work later. Keep up with the latest trends and use modern technologies and platforms to promote or establish your business.
•    Focus on the target – Conduct proper research about your target market. Design the marketing strategies based on their preferences. Explore your service wisely and establish a successful brand image.
•    Know your customers – Make sure that you provide the best service for your customers. Keenly watch their changing preferences. Develop a strategy that will satisfy existing customers and attract new ones.
•    Think beyond – Consider marketing ideas that go beyond the conventional. Think long term and focus on innovation to let your business flourish.
•    Hire a professional – Experts experienced in your field or industry will help analyse which method is working for you to get maximum returns for the time, effort and funds that you are investing.

Ensure that you make a periodic review of your marketing activities and change tactics when necessary.

Handy Hints
• Explore new technologies, latest market trends
• Hire an expert to offer the best product, service
• Embrace change to help your business prosper

Check out as well, the power of online marketing.

Source: Asha Das, Special to Classifieds
The writer is a freelancer