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The lavish Dubai Shopping Festival (DSF) will be launched today, transforming the emirate into a visual tapestry of sales promotions, carnivals, concerts, and international shows for one whole month. The launching will feature fireworks, and roaming, street and stage performers, among several other activities.
The DSF organizers have promised everyone that this year’s extravaganza will be bigger and better, sure to send every shopaholic in town into a shopping frenzy. Carrying the theme “Shop at Your Best,” the annual event covers different sectors that include lifestyle, fashion, arts and culture, and entertainment. And it is not about super malls, the likes of The Dubai Mall, Mall of the Emirates and Dubai Festival City, anymore. Shoppers, both residents and visitors alike, may now also head for neighborhood malls such as Barsha Mall, Etihad Mall, Times Square Center and Bin Sougat Centre—over 20 of them—for their retail therapy fix. This gives everyone the chance to indulge in a plethora of retail choices, and soak up the festivities in participating shopping centers and across different parts of the city.
Up for grabs this year are half a million dirhams in the “Shop and Win” promotion, and a kilo of gold and a Nissan car to be given out every day during the duration of the event.
The DSF Music Nights, which will be held at the Burj Park, will be headlined by Arab artists and entertainers. Zabeel Park will also play host to concerts led by popular Lebanese singer Nancy Ajram.
• Dubai Shopping Festival kicks off today – Jan. 2
• It covers different sectors like lifestyle, fashion, etc.
• Both neighborhood and super malls take part
Source: Ellen Joyce Soriano, Special to Classifieds
The writer is a freelancer